Monday, 12 October 2009

Tweed: A major Tend for Autumn Winter 2009

A very significant trend for menswear this Autumn Winter (2009) is the use of the tweed fabric in garments from blazers to suits to overcoats and trousers. It has been picked up by designers such as Missoni, Nicole Farhi, Ralph Lauren and Margaret Howell in the classic herringbone and checks. My preconception of tweed is of old fashioned garments favoured by college professors. Whilst tweed has a long history in men’s fashion, the industry’s ability to reinvent and juxtapose against the modern makes this trend exciting and new.

Tweed has a rugged wool texture that is very hard wearing (perfect for the crsip weather of Autumn and Winter), and in my opinion has a similar quality to jeans. Whilst jeans have an undeniably American influence, tweed has a classic Britishness about it (which we should be proud of). The designer brands are showing tweed in various different looks. Perhaps the most obvious is the preppy or dignified country look, pairing a tweed jacket with chinos (typical of the Ralph Lauren look). A more modern approach is the mixing of tweed with a selection of contemporary garments with unusual knitwear patterns and textures (such as velvet). For me, this is the best way of incorporating tweed for a practical and everyday look. It is the exciting mixture of new and old that sets this trend alight. I would be happy to wear a pair of jeans, modern knit top and tweed jacket. Would you be prepared to wear tweed this season?

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